Description
Head of Marketing London Up to £85,000
Our client, a National Engineering firm are seeking a Head of Marketing to develop and lead the Group’s marketing strategy, supporting both Group-wide objectives and the commercial priorities of each operating company.
This is a senior, commercially focused role responsible for building a scalable marketing function, leading and developing marketing managers across the Group, and ensuring marketing activity delivers measurable business impact.
Key Responsibilities
- Develop and deliver the Group marketing strategy, aligned with business and commercial objectives.
- Lead, mentor and develop marketing teams across the Group.
- Establish clear marketing plans, budgets, KPIs and performance reporting.
- Partner with Managing Directors and senior leaders to drive growth and maximise marketing ROI.
- Build effective marketing systems, processes and best practice across the Group.
- Oversee digital marketing, content, SEO, PPC, email, social media and marketing automation.
- Manage agencies and external suppliers.
- Use market, customer and performance insight to identify opportunities and inform decisions.
- Drive collaboration, cross-selling and continuous improvement across operating companies.
- Champion innovation, including the effective use of AI and emerging marketing technologies.
The successful candidate will be a strategic and commercially minded marketing leader with strong B2B experience, ideally within building services, construction, engineering, property or a related sector. You will have experience working across multiple businesses or a matrix structure, leading teams, managing budgets and demonstrating measurable marketing performance.
A degree in Marketing, Business or Communications and/or CIM or Chartered status is desirable.